conflicted interest?

I came across this article and it highlighted an interesting phenomena: that of the pitch consultant, who is also the agency advisor. hmm. So interesting to fall into this trap-ette.

DOUBLE-DIPPING PITCH CONSULTANTS

I have managed to avoid running pitches, not because I can't, but because I think it places me in a weird space of possible conflict. Of course I'm as honest as the day is long, but maybe, just maybe, I might believe Agency A is better than Agencies B,C and D because I know them better because I've worked with them. Who knows?

But maybe I land up actually helping the client make the right choice? So it actually benefits all parties?

Either way, it's a beige area - don't want to be seen favouring an agency of any other name :)